BMW Z4 M40i Pure Impulse Edition: BMW has once again stirred excitement in the performance car segment with the launch of the BMW Z4 M40i Pure Impulse Edition in India. Priced starting at Rs. 96.90 lakh (ex-showroom), this iconic roadster now offers enthusiasts something they’ve long desired — a six-speed manual transmission. For the first time in the country, the Z4 M40i comes equipped with a manual gearbox, providing a more visceral, engaging driving experience for purists. It also retains the option of an eight-speed Steptronic Sport automatic transmission for those who prefer modern convenience blended with blistering performance.
Assembled as a Completely Built-Up (CBU) unit, the new Z4 M40i Pure Impulse Edition is offered in two distinct variants — the manual version priced slightly higher at Rs. 97.90 lakh, and the automatic starting at Rs. 96.90 lakh. Both variants offer the same power-packed performance, design enhancements, and exclusive features that make this edition a true head-turner. The manual version, however, gets a few exclusive touches, including a Vernasca Cognac leather interior with contrast stitching that adds a dash of class and uniqueness.
Adding to the visual drama are two exclusive new colors — Sanremo Green and Frozen Deep Green — being introduced for the first time on a Z4 and available only with this Pure Impulse Edition. These shades perfectly complement the roadster’s muscular yet elegant design, while staggered wheels (19-inch front, 20-inch rear), High Gloss Shadowline trims, and metallic red M Sport brake callipers contribute to a more aggressive and sporty appeal. This special edition is not just about aesthetics; it’s a serious machine under the hood, promising to deliver both luxury and raw performance in equal measure.
Specifications BMW Z4 M40i Pure Impulse Edition
| Feature | Details |
|---|---|
| Engine | 3.0L Inline 6-Cylinder Turbocharged Petrol |
| Transmission | 6-Speed Manual / 8-Speed Steptronic Sport AT |
| Power Output | 340 HP |
| Torque | 500 Nm |
| 0-100 kmph | 4.6 sec (MT), 4.5 sec (AT) |
| Drive Type | Rear-Wheel Drive |
| Wheels | 19-inch front, 20-inch rear |
| Interior | Vernasca Cognac Leather (MT only), Ambient Lighting |
| Exterior Colors | Sanremo Green, Frozen Deep Green (Exclusive) |
| Infotainment | 10.25-inch Display with Navigation, Wireless Apple CarPlay |
| Audio System | Harman Kardon Surround Sound System |
| Safety Features | Front & Side Airbags, DSC, CBC, Parking Assist |
Design and Exterior Highlights
The BMW Z4 M40i Pure Impulse Edition boasts a design language that’s as aggressive as it is refined. Its long hood, short overhangs, and low-slung body offer a classic roadster silhouette. The inclusion of staggered wheels, high-gloss Shadowline accents, and red M Sport brake callipers injects a sense of motorsport-inspired aesthetic. The exclusive Sanremo Green and Frozen Deep Green paint options further distinguish it from the standard variants, enhancing its collector appeal.
Interior and Comfort
Step inside the manual variant, and you’re greeted with Vernasca Cognac leather upholstery with contrast stitching, elevating the cabin’s luxury quotient. The layout remains driver-centric, with memory-enabled electric seats, two-zone automatic climate control, and a Harman Kardon surround system ensuring a premium experience. Practicality is not compromised either, with features like ambient lighting, storage compartments, large cupholders, and a rear luggage net included.
Performance and Engineering
At the heart of the Z4 M40i Pure Impulse Edition lies BMW’s acclaimed 3.0L inline six-cylinder turbo-petrol engine, capable of producing 340 horsepower and 500 Nm of torque. The manual version can sprint from 0-100 kmph in 4.6 seconds, while the automatic shaves off a tenth at 4.5 seconds. The manual gearbox features M-specific internals for a more tactile and connected driving feel. The chassis has been specially re-tuned for this edition, ensuring a balance between track-capability and everyday usability.
Features and Infotainment
Technology hasn’t been sidelined in pursuit of purist driving joy. The Z4 M40i Pure Impulse Edition features a 10.25-inch fully digital instrument cluster and touchscreen infotainment system, offering wireless Apple CarPlay, built-in navigation, and dual USB ports. The infotainment suite is intuitive and well-integrated with the overall BMW ConnectedDrive ecosystem. Advanced driving aids such as adaptive LED headlights, high-beam assist, and parking assistant further enhance convenience and safety.
Safety Equipment
BMW continues to prioritize safety with features like multiple airbags (front and side), Dynamic Stability Control (DSC), Cornering Brake Control (CBC), ABS, and electronic brake-force distribution. The inclusion of advanced driver assistance systems ensures peace of mind during both spirited drives and daily commutes.
Price and Launch Details
The BMW Z4 M40i Pure Impulse Edition was officially launched in India in April 2025. Prices start at Rs. 96.90 lakh for the automatic variant and Rs. 97.90 lakh for the manual variant (ex-showroom). Being a CBU unit, availability is expected to be limited, making it a desirable option for collectors and performance enthusiasts alike.
BMW Z4 M40i Pure Impulse Edition Conclusion
The BMW Z4 M40i Pure Impulse Edition represents a refreshing return to driving purity in an era where automated tech dominates. Its manual gearbox — a first for the Indian Z4 M40i — is a direct nod to enthusiasts who seek a deeper connection with their machines. BMW’s attention to detail in chassis tuning, gearshift feel, and interior differentiation sets this edition apart in both character and capability.
What’s equally impressive is that BMW hasn’t compromised on tech, safety, or luxury. The inclusion of high-end materials, comprehensive infotainment, and adaptive driving aids ensures it remains relevant even in today’s digitally-driven market. The striking new color options and bespoke design tweaks further add to the exclusivity of this model.
Performance-wise, the Z4 M40i Pure Impulse Edition delivers explosive power while offering the flexibility of two well-engineered transmission choices. The re-tuned chassis, combined with the raw feedback of the manual gearbox, offers a truly immersive experience.
In the grand scheme of sportscars available in India, the Z4 M40i Pure Impulse Edition stands out as a bold, refined, and enthusiast-focused offering. It is, without a doubt, a car that balances emotion with engineering.
With its blend of power, design, and exclusivity, the BMW Z4 M40i Pure Impulse Edition is not just a car — it’s a statement for those who dare to drive different.
BMW Z4 M40i Pure Impulse Edition FAQs
1. What makes the BMW Z4 M40i Pure Impulse Edition special in India?
The Z4 M40i Pure Impulse Edition is special because it introduces a six-speed manual transmission for the first time in India. It also comes with exclusive design elements, new color options, and a re-tuned chassis tailored for enthusiasts.
2. How much does the BMW Z4 M40i Pure Impulse Edition cost?
The automatic version is priced at Rs. 96.90 lakh while the manual version costs Rs. 97.90 lakh (both ex-showroom). These prices reflect its CBU status and the premium features it offers.
3. What are the new color options introduced with this edition?
BMW has introduced two exclusive shades — Sanremo Green and Frozen Deep Green — for the first time on a Z4, available only with this special edition.
4. How does the manual version differ from the automatic in terms of features?
Apart from the gearbox, the manual variant gets a unique Vernasca Cognac leather interior with contrast stitching. Both variants share performance specs and other key features.
5. Is the BMW Z4 M40i Pure Impulse Edition a limited release?
Yes, being a Completely Built-Up (CBU) unit and featuring exclusive specs, this edition is expected to be available in limited numbers, enhancing its desirability and collectibility.
