Cupra Terramar Electric: In a bold move that redefines the trajectory of the Spanish performance brand, Cupra has announced plans to evolve the Terramar into a flagship all-electric SUV. Set to go head-to-head with its German sibling, the Audi Q6, the next-generation Terramar will adopt an entirely new character, stepping up in size, premium appeal, and performance. This transformation marks a strategic milestone in Cupra’s journey towards an electrified future, backed by its alliance with Volkswagen Group’s advanced EV technology. According to former Cupra CEO Wayne Griffiths, the brand’s ambition is not only to electrify its lineup but also to elevate its market presence with more emotionally engaging vehicles.
The second-generation Cupra Terramar will ride on the same premium electric platform as the upcoming Porsche Macan Electric, indicating a serious step-up in terms of dynamics, range, and technological sophistication. This move showcases Cupra’s commitment to combining performance, sportiness, and sustainability in a compelling package that resonates with younger, progressive drivers. Positioned above the Formentor and the Born, the new Terramar will sit at the top of Cupra’s hierarchy, both in terms of size and price, solidifying its status as the brand’s halo model.
The shift from hybrid to full-electric is a clear sign of Cupra’s long-term vision. While the current Terramar is a plug-in hybrid SUV, the all-new version is being engineered as a pure EV from the ground up. It will join the upcoming electric Cupra Formentor and Cupra Leon Estate, expanding the Spanish automaker’s electric offerings. With the Born hatchback already receiving praise for its sporty electric driving dynamics and the Tavascan SUV-coupe poised for launch, Cupra is preparing a strong, diversified EV portfolio tailored for European and global markets.
Specifications of the 2026 Cupra Terramar Electric
| Specification | Details |
|---|---|
| Platform | Premium PPE (Shared with Porsche Macan EV) |
| Powertrain | Dual-motor AWD (Expected) |
| Battery Capacity | Approx. 100 kWh |
| Electric Range | 500-550 km (WLTP, Estimated) |
| 0-100 km/h Acceleration | Under 5 seconds (Estimated) |
| Top Speed | 220 km/h (Expected) |
| Charging Capability | 800V Fast Charging, up to 270 kW |
| Dimensions (L x W x H) | ~4800 mm x 1950 mm x 1650 mm (Est.) |
| Infotainment | 15-inch OLED touchscreen with AI features |
| Connectivity | 5G, OTA updates, Cupra Connect App |
| Driver Assistance | Level 2+ ADAS with Highway Pilot |
| Boot Space | Approx. 600 litres |
Performance Electrifying Sportiness
Built on the Porsche-led PPE platform, the new Terramar is expected to offer multiple powertrain configurations with dual-motor all-wheel-drive (AWD) setups. Cupra’s DNA is rooted in performance, and early indications suggest the Terramar Electric will deliver impressive acceleration, agile cornering, and a dynamic chassis setup. Expect launch control, multiple driving modes, and regenerative braking that mimics performance ICE vehicles. With a 0-100 km/h sprint estimated at under 5 seconds, this SUV is poised to excite driving enthusiasts.
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Design Sporty and Futuristic
Visually, the Terramar Electric will evolve with sharper lines, aggressive aerodynamics, and a coupe-inspired silhouette. Signature Cupra design elements like the triangular LED DRLs, copper accents, and dynamic stance will be reimagined for the electric era. The front fascia will have a closed grille design to optimize aerodynamics, while the rear will feature a connected light bar and sporty diffuser. Expect multiple wheel designs, including aero-optimized 21-inch alloys.
Interior Tech-Driven Comfort
Inside, the cabin will reflect a tech-forward, sustainable ethos. Expect premium recycled materials, a floating 15-inch OLED infotainment display, a customizable digital cockpit, and augmented-reality (AR) heads-up display. The cabin will offer wireless Android Auto and Apple CarPlay, along with a premium sound system co-developed with Sennheiser or Beats. Advanced ambient lighting, ergonomic sports seats, and panoramic sunroof will ensure a high-end experience.
Price and Launch Date
Cupra is expected to unveil the production-spec Terramar Electric by late 2025, with deliveries beginning in early 2026. Given its positioning as a premium flagship SUV, prices in Europe are expected to start around €60,000 and could go up to €75,000 for higher-spec variants. This pricing positions it competitively against the Audi Q6 e-tron and Tesla Model Y Performance, while offering distinct design flair and a sportier driving edge.
Other Details Tech, Safety, and Sustainability
Cupra is integrating cutting-edge features such as bidirectional charging (V2G), full Over-the-Air (OTA) software support, and a comprehensive suite of safety systems. Expect features like adaptive cruise control, lane-centering assist, emergency autonomous braking, blind spot monitoring, and more. The car is being designed with sustainability in mind—featuring a zero-leather interior, bio-based textiles, and energy-efficient components.
The Terramar Electric is also expected to include semi-autonomous driving features, a cloud-based personal assistant, and next-gen battery management systems to enhance range and longevity. With a global outlook, Cupra is expected to offer the Terramar in select markets outside Europe as well.
Cupra Terramar Electric Conclusion
The upcoming Cupra Terramar Electric is not merely an evolution of the brand’s hybrid offering but a revolution in Cupra’s electrification journey. With its sleek design, sporty driving dynamics, and Porsche-derived platform, the Terramar promises to offer a new standard in performance-oriented electric SUVs. It represents Cupra’s ambition to blend emotional appeal with advanced technology, creating a vehicle that reflects modern expectations while staying true to its performance roots.
This SUV will appeal to a wide demographic—from performance lovers to tech-savvy early adopters—thanks to its exciting features, advanced EV platform, and aggressive yet sophisticated design. By moving to a fully electric drivetrain and employing sustainable materials, Cupra is clearly aligning with global trends in automotive design and environmental responsibility. The Terramar Electric embodies not just progress but also a conscious step toward a cleaner and greener driving future.
Positioned as the flagship of the Cupra lineup, the Terramar will likely redefine the brand’s image on a global scale. With the capability to rival premium competitors like the Audi Q6 e-tron, BMW iX, and Tesla Model Y, it brings in a dose of Spanish flair and youthful spirit that many of its rivals lack. Cupra’s promise of sharp handling, fast charging, and futuristic interiors makes it a compelling option in the mid-to-premium electric SUV segment.
Another aspect that adds to its allure is the advanced safety and connectivity package, including Level 2+ autonomous features, OTA updates, and AI integration. These elements will make the Terramar not only enjoyable to drive but also smart and future-ready. Combined with the brand’s motorsport-inspired tuning and aesthetics, the car delivers both brains and brawn.
As we edge closer to its official debut, expectations are high, and Cupra seems well-prepared to deliver. The Terramar Electric will not just be a car; it will symbolize Cupra’s future—a harmonious blend of design, dynamism, and digital innovation. It’s the kind of vehicle that could set the tone for the next generation of electric SUVs across Europe and beyond.
Cupra Terramar Electric FAQs
1. What is the expected launch date of the Cupra Terramar Electric?
The Cupra Terramar Electric is slated for a global reveal in late 2025, with initial deliveries expected to begin in early 2026. This timeline gives Cupra ample opportunity to fine-tune its performance and tech features while preparing its production facilities to handle this new electric flagship.
2. What platform will the new Cupra Terramar be based on?
The next-gen Terramar Electric will utilize the PPE (Premium Platform Electric) architecture. This platform is jointly developed by Audi and Porsche, and it will also underpin the Porsche Macan EV and Audi Q6 e-tron. It supports high-performance EV capabilities like 800V charging and advanced driver assistance systems.
3. How much will the Cupra Terramar Electric cost?
While official pricing is yet to be confirmed, industry insiders estimate a starting price of around €60,000, with top-end versions potentially reaching €75,000. This pricing strategy will position the Terramar Electric as a competitive alternative to premium electric SUVs while offering unique sporty characteristics.
4. Will the Terramar Electric be available outside Europe?
Yes, Cupra is planning a global rollout for the Terramar Electric. While Europe will be the initial focus, the brand aims to expand its footprint into international markets such as Latin America and potentially parts of Asia and Australia, depending on regional demand and EV infrastructure readiness.
5. What makes the Cupra Terramar different from the Audi Q6 e-tron?
Though both vehicles share the same PPE platform, the Cupra Terramar will distinguish itself with a more aggressive and youthful design, sport-tuned handling, and a driver-centric cockpit. Cupra aims to offer a more emotional and engaging experience, whereas the Audi Q6 e-tron leans toward luxury and refinement. This makes the Terramar an ideal choice for those seeking excitement and individuality in an electric SUV.
