American Honda’s 2025 U.S. Automobile Business: American Honda recently outlined its vision for the U.S. automobile market in 2025 during a media briefing with Lance Woelfer, Vice President of Sales. The company shared significant milestones, upcoming launches, and a flexible strategy focusing on hybrid and electric vehicles (EVs), along with new internal combustion engine (ICE) models. This article delves into the price details, launch dates, features, design, color options, and interior and exterior specifications of Honda’s upcoming vehicles, helping you stay informed about their plans for the future.
Highlights of American Honda’s 2025 Outlook
Feature | Details |
---|---|
Total Sales Target | 1.35 million units (Honda) and 160,000 units (Acura) |
Focus Areas | Hybrid and electrified SUVs, ICE models, and EV production in Ohio |
Major Launches | Acura RSX EV, Honda Prelude, Passport TrailSport, CR-V TrailSport |
Sustainability Efforts | Honda EV Hub in Ohio, integration with Tesla Supercharger network, and IONNA Rechargeries |
Sales Performance and Projections
American Honda achieved impressive growth in 2024, with total sales reaching 1.4 million units—a 9% year-over-year increase. Moving forward, the company aims for a 5% sales increase in 2025, projecting 1.35 million Honda units and 160,000 Acura units sold. This growth is attributed to the easing of production constraints and a robust lineup of vehicles.
CR-V: A Record-Breaking Model
The Honda CR-V, one of the brand’s flagship models, sold 402,791 units in 2024. This marked the first time since 2001 that a Honda model surpassed 400,000 sales. Notably, 50% of these sales were hybrid variants, showcasing the growing consumer preference for electrified options.
Upcoming Honda Models: Detailed Breakdown
Honda Passport and Passport TrailSport
- Launch Date: February 2025
- Price Range: Starting at $42,000 (Passport TrailSport)
- Features: The rugged new Honda Passport TrailSport will be the brand’s most capable SUV yet, designed for off-road enthusiasts. It includes enhanced ground clearance, skid plates, and all-terrain tires.
- Design: Aggressive exterior styling with a muscular stance.
- Interior: Premium cabin with durable materials, advanced connectivity, and an 8-inch infotainment display.
- Color Options: Earthy tones like Canyon Red, Forest Green, and Glacier White.
Honda Prelude
- Launch Date: Late 2025
- Price Range: Estimated at $35,000–$40,000
- Features: The Prelude returns as a sporty hybrid coupe with an emphasis on dynamic performance and efficiency.
- Design: Sleek coupe design with a low-slung profile and aerodynamic elements.
- Interior: Driver-focused cockpit with a digital instrument cluster and high-quality upholstery.
- Color Options: Available in bold shades such as Racing Blue, Pearl White, and Jet Black.
Honda CR-V TrailSport
- Launch Date: Mid-2025
- Price Range: Starting at $37,000
- Features: A rugged new trim of the CR-V featuring TrailSport-exclusive styling, all-wheel drive, and off-road capabilities.
- Design: Refreshed front fascia, bold TrailSport badging, and durable cladding.
- Interior: Spacious cabin with leather upholstery and a 9-inch touchscreen.
- Color Options: Adventure-ready colors like Desert Sand, Alpine White, and Midnight Black.
Also Read: BYD Launches Sealion 07 Electric SUV in India: Deliveries Begin March 2025
Acura: Performance Meets Electrification
Acura RSX EV
- Launch Date: Late 2025
- Price Range: Estimated at $60,000–$70,000
- Features: Acura’s first all-electric SUV, built on the Acura Performance EV Concept platform. Advanced ASIMO OS operating system for seamless integration.
- Design: Coupe-like silhouette with a premium sporty look.
- Interior: Luxurious materials, ambient lighting, and a state-of-the-art infotainment system.
- Color Options: Sophisticated hues like Platinum Silver, Obsidian Black, and Crimson Red.

Acura ADX
- Launch Date: Spring 2025
- Price Range: Starting at $45,000
- Features: A premium compact SUV with a turbocharged engine, youthful design, and engaging driving dynamics.
- Design: Modern aesthetics with sharp lines and LED headlights.
- Interior: Compact yet luxurious with advanced tech features.
- Color Options: Vibrant shades including Sapphire Blue, Frost White, and Lava Orange.
Sustainability and Electrification
Honda is firmly committed to sustainable mobility, with several initiatives in place to promote electrification:
- Honda EV Hub in Ohio: This state-of-the-art facility will produce ICE, hybrid, and EV models on the same production line, allowing flexibility to meet market demands.
- Tesla Supercharger Network Integration: Starting in Spring 2025, Honda and Acura EV owners will gain access to Tesla Superchargers, facilitated by adapter availability.
- IONNA Rechargeries: Four recharge centers are already operational, with a fifth under development, supporting EV adoption.
- ASIMO OS: The advanced operating system will debut in Acura RSX EVs and Honda 0 Series models, enhancing vehicle connectivity and functionality.
Conclusion Of American Honda’s 2025 U.S. Automobile Business
American Honda’s 2025 outlook highlights its strategic focus on electrification, hybrid technology, and robust SUV offerings. With innovative models like the Acura RSX EV, Honda Prelude, and CR-V TrailSport, the company is set to maintain its competitive edge while meeting evolving consumer preferences. By leveraging its flexible production capabilities and investing in sustainable infrastructure, Honda aims to solidify its position as a leader in the U.S. automotive market.
As the brand continues to roll out cutting-edge vehicles and expand its electrified lineup, customers can expect a blend of performance, style, and sustainability in every model. Stay tuned for more updates on Honda’s journey toward a greener and more innovative future.

Pooja Hegde is a Professional content writer with over 5 years of experience crafting enagaging and informative news content. Holding a Master’s degree in Mcom, Pooja blends techincal expertise with creative writing to deliver articles,guides and news resources to the readers.