Volkswagen Group’s ‘India Main Platform’ (IMP) for Low-Cost EVs: The automotive landscape in India is undergoing a significant transformation, driven largely by the shift toward electric vehicles (EVs). With a rapidly growing demand for electric mobility, automotive giants such as the Volkswagen Group are aligning their strategies to cater to India’s cost-conscious yet environmentally aware consumers. One of the group’s key initiatives is the development of the India Main Platform (IMP), an affordable, localised electric platform that aims to revolutionise the electric SUV market in India.
The IMP platform, developed by Skoda Auto Volkswagen India Private Limited (SAWVIPL), is a derivative of the Compact Main Platform (CMP), originally intended for the Chinese market. By adapting this platform specifically for India, Volkswagen Group plans to make EVs more affordable and accessible to a wider audience, targeting the growing interest in electric SUVs across various segments.
Launch Details and Pricing
The IMP-based electric SUVs are expected to make their debut in India in 2025, marking a significant milestone for the company’s EV ambitions in the region. These electric SUVs, which will be available under both the Volkswagen and Skoda brands, are expected to be priced between ₹12 lakhs and ₹18 lakhs (ex-showroom). This pricing strategy places them in the affordable EV segment, catering to a large portion of India’s middle-class buyers who are looking for budget-friendly, sustainable, and reliable electric vehicles.
- Expected Launch Date: 2025
- Price Range: ₹12 lakhs – ₹18 lakhs (ex-showroom)
This competitive pricing is expected to make these electric SUVs accessible to a wide audience, which is crucial in a market like India, where price sensitivity plays a major role in the purchasing decisions of consumers.
Features of the IMP-Based Electric SUVs
The IMP-based electric SUVs are designed to offer a blend of affordability, performance, and technology, making them well-suited to India’s evolving automotive market. Let’s explore some of the key features that will make these SUVs stand out in the competitive landscape:
1. Advanced Electric Powertrains
The IMP platform will house advanced electric powertrains that promise to deliver a smooth and efficient driving experience. These electric SUVs will come equipped with energy-efficient motors and a range of battery options, enabling them to offer 300 to 400 kilometers of driving range on a single charge. For India’s growing charging infrastructure, the IMP SUVs will also support fast charging capabilities, allowing owners to charge up to 80% in just 30-40 minutes.
2. Smart and Spacious Interior
Inside, the IMP electric SUVs will offer a spacious and comfortable cabin. The interiors will be designed with an emphasis on premium feel while being affordable. Expect high-quality upholstery, with options for fabric or leatherette seats. The infotainment system will likely feature a 10-12 inch touchscreen, offering connectivity through Apple CarPlay, Android Auto, and possibly even wireless charging for mobile devices.
The digital instrument cluster will provide real-time driving data, including battery status, range, energy consumption, and other crucial metrics. Additionally, these SUVs will feature an intuitive climate control system with multiple zones, ensuring comfort for all passengers.
3. Cutting-edge Safety Features
Volkswagen and Skoda will prioritize safety, integrating a suite of advanced safety technologies into their electric SUVs. Features are expected to include:
- Multiple airbags (front, side, and curtain)
- ABS with EBD (Electronic Brakeforce Distribution)
- ESC (Electronic Stability Control)
- Rear parking sensors and cameras
- Autonomous Emergency Braking (AEB)
- Blind Spot Detection and Lane Departure Warning
These features will help the IMP-based electric SUVs meet international safety standards, ensuring peace of mind for the driver and passengers.
4. Efficient Battery and Charging Solutions
With 300-400 km of range on a full charge, the IMP electric SUVs will be able to cater to daily commuting needs as well as longer weekend trips. The battery will feature fast-charging capabilities, allowing users to charge up to 80% in just 30-40 minutes using a fast-charging station. Additionally, the EVs will support home charging solutions, allowing owners to charge overnight using standard household outlets.
- Charging Time (80%): 30-40 minutes (Fast Charging)
- Battery Range: 300-400 km
Design: Exterior and Interior Details
Exterior Design
The design language of the IMP-based electric SUVs will blend modern aesthetics with functional features. These electric SUVs will have sleek, aerodynamic lines, which not only contribute to aesthetic appeal but also enhance efficiency by reducing drag.
- Signature Front Grille: Unlike traditional internal combustion engine (ICE) vehicles, the front grille will be smoothed out, with a minimalist design to increase aerodynamics. Instead of the traditional grille, there will be LED light bars and LED headlamps running across the front.
- Large Wheel Arches: The SUV will feature bold wheel arches that give the vehicle an aggressive yet sporty stance.
- Aerodynamic Roofline: A smooth and sloping roofline will be designed for better air flow, contributing to the SUV’s overall range and efficiency.
- LED Lighting: The LED headlights and taillights will be iconic, offering better energy efficiency and modern styling.
Interior Design
The interior will be designed for comfort, practicality, and modern technology. Key highlights include:
- Spacious Cabin: With dimensions slightly larger than the Volkswagen Taigun and Skoda Kushaq, the interior will offer generous space for passengers.
- Infotainment System: A 10-12 inch touchscreen infotainment system will take center stage, offering Apple CarPlay, Android Auto, and possibly voice assistant integration.
- Premium Upholstery: The seats will feature premium fabric or leatherette materials, offering comfort for long-distance journeys.
- Digital Dashboard: A fully digital instrument cluster will replace the traditional analog display, providing a more modern driving experience with real-time data such as battery life, energy consumption, and range.
Volkswagen Group’s ‘India Main Platform’ (IMP) for Low-Cost EVs Color Options
Volkswagen and Skoda are expected to offer a range of exterior color options to suit the tastes of the Indian consumer. The expected colors are:
- Solid White
- Metallic Grey
- Deep Blue
- Carbon Black
- Urban Silver
These color choices will allow customers to pick the option that best suits their style, ensuring a variety of options for every buyer.
Also Read: Renault Big Plans for India: Facelifts for Kiger & Triber, Duster Returns in 2026
Performance and Driving Dynamics
The IMP-based electric SUVs are expected to offer excellent driving dynamics. Here’s what you can expect from their performance:
- Power Output: The EVs will likely feature motors capable of producing 150-200 horsepower, providing smooth acceleration for both city and highway driving.
- Regenerative Braking: To enhance efficiency, the SUVs will feature regenerative braking, which recovers energy during braking and helps increase the driving range.
- Driving Modes: These SUVs will come with multiple driving modes such as Eco, Sport, and Normal, giving the driver flexibility to adjust driving characteristics based on preferences and road conditions.
Features of Volkswagen Group’s ‘India Main Platform’ (IMP) for Low-Cost EVs
| Feature | Volkswagen IMP SUV | Skoda IMP SUV |
|---|---|---|
| Price Range (Expected) | ₹12 lakhs – ₹18 lakhs | ₹12 lakhs – ₹18 lakhs |
| Launch Date | 2025 | 2025 |
| Battery Range | 300–400 km | 300–400 km |
| Fast Charging | 30–40 minutes for 80% charge | 30–40 minutes for 80% charge |
| Infotainment System | 10–12 inch touchscreen | 10–12 inch touchscreen |
| Safety Features | Dual airbags, ABS, ESC, Parking Sensors | Dual airbags, ABS, ESC, Parking Sensors |
| Engine Power | 150–200 horsepower | 150–200 horsepower |
| Exterior Colors | White, Grey, Blue, Black, Silver | White, Grey, Blue, Black, Silver |
Volkswagen Group’s ‘India Main Platform’ (IMP) for Low-Cost EVs Conclusion
The Volkswagen Group’s India Main Platform (IMP) is set to play a significant role in the growth of India’s electric vehicle market. With affordable pricing, advanced features, and modern design, these IMP-based electric SUVs are poised to attract a wide range of customers in India, from first-time buyers to EV enthusiasts looking for a reliable and budget-friendly option. As the Indian market continues to shift towards electric mobility, the Volkswagen Group’s strategic investment in IMP signals their commitment to providing sustainable and affordable solutions to the growing demand for EVs.
Pooja Hegde is a Professional content writer with over 5 years of experience crafting enagaging and informative news content. Holding a Master’s degree in Mcom, Pooja blends techincal expertise with creative writing to deliver articles,guides and news resources to the readers.
